NME Research
NME is the most respected and longest published music weekly in the world. it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
On NME's reader profile i have found some statistics which represent some of the details of their target audience. This website shows that NME have a very secific target audience and it also shows how much planning need to go into producing a magazine. http://www.ipcadvertising.com/resource/tyyrivvr46y76bh5p174jvho.pdf
KEY STATS
Male: 75%
Female 25%
Median age: 22
Student 39%
ABC1: 51%
Circulation: 32,166
Readership: 301,000
ABCe Unique Users: 5,342,246
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